Last updated: January 26, 2026
COMPANY_NAME ("less.," "we," "our," or "us") values your privacy. This Privacy Policy describes how we collect, use, and protect information when you use the less. mobile application and related services (the "App").
By using the App, you agree to this Privacy Policy. If you do not agree, please do not use the App.
The short version: Your data stays on your device. We don't have user accounts. We don't store your personal information on our servers. We can't see your drink logs, clarity scores, or personal reflections. That's by design.
Information Stored on Your Device
The App stores the following information locally on your device only:
This information is stored using your device's secure storage and is never transmitted to our servers. We cannot access, view, or retrieve this data. If you delete the App, this data is permanently deleted.
Anonymous Analytics
We collect anonymous usage data to understand how the App is used and to improve it. This includes:
This data is collected through Mixpanel, our analytics provider. It is anonymous and cannot be used to identify you personally. We do not collect your name, email, precise location, or any content you enter into the App.
Subscription Information
If you subscribe to less. Clear (our premium subscription), your payment is processed entirely by Apple through the App Store. We never receive, process, or store your payment information, credit card details, or billing address. We only receive confirmation from Apple that a subscription is active.
We do not collect:
We use anonymous analytics data to:
We do not use your data for advertising. We do not sell your data to third parties.
Mixpanel (Analytics)
We use Mixpanel to collect anonymous usage analytics. Mixpanel's privacy policy can be found at mixpanel.com/legal/privacy-policy.
Apple App Store (Payments)
Subscriptions are processed by Apple. Apple's privacy policy can be found at apple.com/legal/privacy.
RevenueCat (Subscription Management)
We use RevenueCat to manage subscription status. RevenueCat receives an anonymous identifier to track your subscription status but does not receive any personal information. RevenueCat's privacy policy can be found at revenuecat.com/privacy.
Data stored on your device remains there until you delete the App or clear the App's data through your device settings.
Anonymous analytics data is retained for up to 24 months to analyze trends over time.
Your personal data is stored locally on your device using iOS secure storage mechanisms. Since we don't transmit or store your personal data on our servers, there is no centralized database that could be breached.
We use industry-standard security practices to protect our analytics systems and any infrastructure we operate.
Access and Deletion
Since all personal data is stored on your device, you have complete control over it. You can delete all your data at any time by deleting the App from your device.
Analytics Opt-Out
You can limit analytics collection by enabling "Limit Ad Tracking" or "App Tracking Transparency" settings on your iOS device. Note that basic crash reporting may still occur to help us maintain App stability.
Managing Subscriptions
You can manage or cancel your subscription at any time through your Apple ID settings. We do not have the ability to modify or cancel subscriptions on your behalf.
If you are a California resident, you have the right to:
We do not sell personal information. Since personal data is stored only on your device, you can exercise your right to deletion by deleting the App.
If you are in the European Economic Area (EEA), you have the right to access, correct, delete, and port your personal data, as well as the right to restrict or object to certain processing.
Since all personal data is stored locally on your device, you have full control over it. For questions about anonymous analytics data, please contact us at the email below.
The App is not intended for children under 18 years of age. We do not knowingly collect information from children under 18. If you believe a child has provided us with information, please contact us and we will delete it.
The App is designed to help you track drinking habits and build awareness. It is not a substitute for professional medical advice, diagnosis, or treatment. If you have concerns about your alcohol use, please consult a qualified healthcare provider. If you are experiencing a medical emergency, call emergency services immediately.
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy in the App and updating the "Last updated" date. Your continued use of the App after changes are posted constitutes your acceptance of the updated Privacy Policy.
If you have any questions about this Privacy Policy or our privacy practices, please contact us: